This isn’t the first time a rapper has done so. Jay-Z was designated president and CEO in 2004, but resigned after three years.
Snoop Dogg, the iconic hip-hop label Def Jam Recordings, has hired him as an executive creative and strategic adviser, the business said on Monday (Jun 7).
From Public Enemy to LL Cool J and the Beastie Boys, Def Jam, which is owned by Universal Music, has been home to some of hip-most hop’s pioneering artists. Justin Bieber, Rihanna, and Kanye West are among the artists on its current roster.
Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr, will report to Universal Music Group Chairman and Chief Executive Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.
Snoop Dogg has recorded 19 studio albums and sold over 30 million records globally as an award-winning musician.
Snoop would not be the first rapper to take on an executive role at Def Jam. In 2004, Jay-Z was named president and CEO of the label, but left after three years.