(Video) Phor – “Cardio” @PHOReverIM
Chicago rapper Phor released his new single “Cardio” today. The Lehday-produced track was delivered with an accompanying visual. Drenched in wordplay, the track’s 808-heavy soundscape is the perfect workout companion, while the Art Camp-directed video lightheartedly touches on Phor’s personal journey to a healthy cardio-filled lifestyle. “It helps more mentally than physically,” explains Phor. “Cardio” is available on all streaming platforms now, watch the video HERE.
“Cardio” comes on the heels of Phor’s latest project, Cake, a 13-song collection released to memorialize the passing of his cousin with the tribute track “Truly Missed”. In 2017, Phor released Butterfly, which delivered his biggest hit to date, “Chi-Town.” An ode to the city that raised him, the song gained momentum at mid-west radio with well over 2M views on the Azae-directed visuals and culminated in a remix from Chicago’s southside heavyweights, BumpJ, Twista and Lil Durk.
Phor is a multidimensional creative in the truest sense of the word. Whether designing sneakers for Nike post high school, tattooing masterpieces or crafting hits in the studio, his savant-level creativity is underscored by his influence in Chicago. Music is not a hobby for Phor, but instead his full-time passion – a passion so strong, it positions him for world renowned musical success.