PLANTFUEL INVESTMENT BY LIL YACHTY IN THE $1.5 BILLION WELLNESS INDUSTRY

According to Yahoo Finance, Lil Yachty has invested in PlantFuel, a plant-based nutritional supplement business, bringing the Atlanta rapper into the $1.5 trillion health and wellness industry.

Set to launch in early September, PlantFuel is described as “an all-new, premium Plant Fueled nutritional supplement brand that aims to deliver the absolute best-possible products available, successfully bridging the gap between healthy, plant-based nutrition and peak performance – and that does so with eco-conscious and responsibly sourced packaging.”

In a statement, Lil Yachty said, “I’m super excited about my new venture with PlantFuel. It’s brands like PlantFuel that inspire and allow me to stay actively involved creatively beyond just investing.”

Terrell Owens, an NFL Hall of Famer, has joined Lil Yachty in making a strategic investment in PlantFuel.

“As everyone knows, throughout my professional career I’ve been in phenomenal shape and extremely conscious about what I put in my body,” Owens said. “From day one, I was thoroughly impressed by my exploration of PlantFuel and its products. I am excited about my partnership with PlantFuel and delighted to join their team.”

Lil Yachty’s second agreement with venture capital firm Scoop Investments, which he announced alongside his manager Adam Kluger in June, is now complete. They spent $1 million in Jewish dating app Lox Club alongside Bhad Bhabie.

“J-Date screams desperation, J-Swipe is just a piece of shit,” Kluger said at the time. “There’s a real gap in the marketplace. I was just so surprised at how cool it was. Yachty and Bhabie saw the passion when I was talking about and everyone started asking me questions. Eventually, I said we should come together and do it as a group.”

Lil Yachty wants to increase his PlantFuel and Lox Club investments by the end of 2021.

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PLANTFUEL INVESTMENT BY LIL YACHTY IN THE $1.5 BILLION WELLNESS INDUSTRY

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