Condé Nast, the parent company of Vogue, has filed a lawsuit against Drake and 21 Savage for fabricating a phony issue of Vogue as part of the release of their innovative Her Loss album.
Condé Nast, according to TMZ, has sued the rapper from Slaughter Gang and OVO, saying that neither party “endorsed” the Her Loss commercial in any manner.
The massive publishing company claims the false marketing breaches intellectual property rules and is suing for $4 million in damages. A further argument made by Vogue is that it tried to block the publication and distribution of the free publications but was unsuccessful.
The lawsuit is rather unexpected given that Drake congratulated longtime Editor-in-Chief of Vogue Anna Wintour when he unveiled the fictitious magazine cover on Instagram last month.
“Me and my brother on newsstands tomorrow,” he wrote in his caption. “Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment.”
Even Drizzy criticized the fashion publication when he collaborated with 21 Savage on the song “Jimmy Cooks” earlier this year, rapping: “Bitch, don’t tell me that you model if you ain’t been in “Vogue.”
According to TMZ’s sources, Drake’s team is “surprised and confused” by the lawsuit because Howard Stern and NPR have joyfully supported the record promotion campaign.
The venerable radio presenter was pleased by Drake and 21 Savage’s ingenuity when it came to using his show’s audio samples to set up a phony interview that had noteworthy remarks from both rappers.
“[Drake] did this kinda interesting thing,” Stern said on his SiriusXM show earlier this week. “Instead of doing a press tour, he made up a fake press tour and released it. And then he even put out a clip of me interviewing him.
“He edited himself in to look like he’s in our studio, and he’s answering questions from me using clips from a different interview.”
“Drake did such a good job that the news outlets are reporting on it as if it’s real. We have enough material from all the shows we’ve done, we could just do our whole show like that.”