Kevin Ross - HipHopFightClub.com

Kevin Ross releases a new video for Billboard charting single “Look My Way”! Influenced by The Jackson 5, “Look My Way” blends Kevin Ross’ contemporary charm with classic flair. The visuals further highlight the experience of being infatuated with an unattainable love interest – a universal feeling of pursuing someone who always seems out of reach. Playful, cheeky, and innocent, Kevin Ross taps into the core emotions that define “the chase” associated with young love.

As the video follows Kevin Ross through his neighborhood, he continually encounters the object of his affection but is unable to catch her before she disappears. The most captivating moment occurs when the two finally meet in an elevator, and they simultaneously ask “Would you like to grab coffee sometime?” This serendipitous moment is followed by Kevin Ross’ triumphant chorus bursting with elegant rhythmics and bold vocals.

Record breaking artist and creator of his own record label, Art Society Music Group (ASMG), Kevin Ross continues to pave the way for other independent artists to follow. With more than 100 million streams across platforms, multiple Billboard charting songs, and a rich musical presence across Film and TV, Ross continues to shape the current landscape of R&B.

Kevin Ross makes a standout achievement with “Sweet Release”, which is currently in the Top 10 position on the Billboard Adult R&B Chart. A complete artist (songwriter, producer, singer, performer) and creator of his own music label, Art Society Music Group (ASMG), Kevin Ross is rising to the forefront of the culture with #1 Billboard entries on the Adult R&B Chart, countless sold-out shows, and more than 100 million streams across platforms. Along the way, he has picked up nominations at the Soul Train Music Awards, NAACP Image Awards, and iHeart Radio Music Awards. Credits / collaborations include artists such as Ty Dolla Sign, Kevin Hart, Ne-Yo, Nicki Minaj, Lil Wayne, Trey Songz, T.I., Tank, Lecrae, and Toni Braxton to name a few.

Kevin Ross’s video for “Sweet Release” captures the inimitable essence of the modern woman – multi-hyphenate and defined by her endless well of strength, courage, and sensuality. Through intimate vignettes and carefully selected emblems of identity, the music video follows a woman as she lets go of the masks and captures her “sweet release” through sensual moments spent in a serene bubble bath, embracing her loving partner, and softly unraveling the layers of her identity until she is her true uninhibited self. Covering her eyes, she wears a blindfold that highlights words such as “Confident”, “Capable”, “Empowered” and “Queen”. Word by word, she unbinds the blindfold until she transcends home to a deep breath of renewal. By the end of the video, she is seen gazing powerfully and unapologetically into the center frame. Kevin Ross serves as a narrator throughout this process as the story cuts between fragments of Ross playing on a grand piano over a dreamy and hypnotic ocean of clouds, captivating the audience with his smooth, richly decadent vocals and his signature, timeless presence.

Watch the “Sweet Release” video and journey into a sensual and transformative musical escape.