CeeLo Green hit the Grammys red carpet in an all-gold ensemble, including a gold mask. What is happening here?

According to his Twitter account, the former “Voice” coach is dressed up as his new alter ego, Gnarly Davidson.

He premiered the persona late last year along with a new single, the name of which we cannot print here (warning: adult language at link). He’s evidently using this opportunity to promote the alter ego’s official Twitter account , which is not verified and, as of this writing, has 103 followers.

Meanwhile, the rest of Twitter had some thoughts about his outfit

Who — or what — is CeeLo Green supposed to be? His alter ego, Gnarly Davidson

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