JoeVille - HipHopFightClub.com

With the release of his late 2020 project CLRD Dreams, JoeVille has it made clear that his musical output is second to none. First galvanizing fans in his home state of Florida and now taking his talents nationwide, the rap upstart’s ceiling is as high as ever. Not one to rest on his laurels, JoeVille returns with the official visual for the KenTheMan assisted single “It’s Whatever” just in time for the summer. The duo compliments each other perfectly on the Banbwoi-produced beat, dropping gems on how to get one’s money up while enjoying the life of a bonafide hustler.

Recorded fresh off the release of JoeVille’s breakout single “Sexy,” the infectious track creates a vibrant playground for each artist to bring in their own regional influences and stylistic flair. Speaking on the collaboration, JoeVille explains how KenTheMan fits in seamlessly with his high-energy flow, noting how the song has “a Memphis bounce mixed with a Florida-meets-Houston sound that blended together very smoothly.” Drawing inspiration from the comedic thrill ride and cult-classic film Spring Breakers, the accompanying visual for “It’s Whatever” features the two rappers flexing their nonchalance when it comes to getting paid, crafting a stress-free and poolside banger for the summer.

Fort Lauderdale native JoeVille took the road less traveled on his journey. Though his father was an artist manager, the upstart had no interest in pursuing music but eventually, the frequent trips to the studio encouraged him to explore his creative side. Taking music seriously, he formed the collective CLRD Candles alongside his close friends and collaborators. After graduating high school, JoeVille took a leap of faith by moving to Los Angeles in order to pursue music even further, despite not having a plan or a place to live.

While living out of his car, JoeVille still managed to release his debut project, CLRD Thoughts, Vol.1, The 20-track offering spawned the viral hit “Sexy.” “ The track began making an impact on TikTok, and to date, has been utilized by members on the platform over 730K times. The monumental visibility he garnered on TikTok translated organically to other platforms, yielding over 22 million streams across SoundCloud, Spotify, and YouTube, among other DSPs. This success soon led to a major label deal with Warner Music Group’s Asylum Records imprint.

Now under the Asylum umbrella, JoeVille has released his latest project titled CLRD Dreams. The project showcases JoeVille’s intrinsic knack for making people feel good with the unabashed confidence boosts he delivers on wax. Furthermore, JoeVille has also released the official video for the single “Swing,” which you can watch here.